Remember that the online marketing space is like a war zone. If you want to win against your competition, you can’t afford to lag behind them in terms of skill and technology. And in the past few years, visual content has been keeping small businesses afloat in an ocean dominated by relentless, big-name brands. It’s not rocket science. Apart from grabbing the audience’s attention, high-quality visuals can also aid information retention, improve the engagement factor, and lead to more shares on social media. More importantly, visual content is now easy and cheap to create — thanks to the availability of cloud-based tools and platforms. Related: 9 Must-Have Visual-Marketing Tools on the Web Here are some of the best ones you should consider: Launched last summer by Slidely, the company behind some of Facebook’s most popular image collection tools, Promo takes all of the hassle out of the process of creating short video clips for businesses to share on social media. All you need is a concept, a few lines of text and a logo. Show ’em What You Got: 7 Tools to Break Into Visual Marketing

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