Mission Control Marketing, a true agency partner to the CMO at a mid-sized company. Elliot Schimel is the CEO of Mission Control Marketing, a true agency partner to the CMO at a mid-sized company. The fragmentation of media has led to the rise of owned media. Marketing plans once revolved around paid and earned media, but their influence has waned over the years, offering diminishing returns at higher price points. That’s not to say that earned and paid media can no longer be effective, but it does mean that to get the most out of them, you must have a robust owned strategy. It used to be that earned media was wholly effective on its own. If a national publication that reaches your core prospects wrote a feature on your company, for example, it meant that your prospects were likely reading the story. The Key To Your B2B Marketing Strategy: Own It

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