According to the latest AppsFlyer Performance Index Report (registration required), Twitter offers the best user retention record (12 weeks) of any mobile app advertising platform. However Facebook remains the overall leading media platform for app marketers. Another finding is that Google’s introduction of Universal App Campaigns (UAC) have helped the company gain on Facebook. AppsFlyer says that UAC has grown Google’s app advertising share by 40 percent. Facebook sees “almost 75 percent of apps running campaigns on the social network compared to 45 percent for Google.” AppsFlyer points out that Facebook is the overall ROI leader. Facebook is followed by Google, Apple and Twitter in that order. Report: Facebook leads other platforms for app-install ROI in performance index

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