Facebook is suspending a data analytics firm called CubeYou from the platform after CNBC notified the company that CubeYou was collecting information about users through quizzes. CubeYou misleadingly labeled its quizzes “for non-profit academic research,” then shared user information with marketers. The scenario is eerily similar to how Cambridge Analytica received unauthorized access to data from as many as 87 million Facebook user accounts to target political marketing. Like Cambridge Analytica, the company sold data that had been collected by researchers working with the Psychometrics Lab at Cambridge University. The CubeYou discovery suggests that collecting data from quizzes and using it for marketing purposes was far from an isolated incident. Moreover, the fact that CubeYou was able to mislabel the purpose of the quizzes — and that Facebook did nothing to stop it until CNBC pointed out the problem — suggests the platform has little control over this activity. Facebook suspends another data analytics firm after CNBC discovers it was using tactics like Cambridge Analytica

thumbnail courtesy of cnbc.com

Subscribe To Our Newsletter

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!

Share This