Skullcandy wants to show it loves artists, and the headphone maker doesn’t care if it’s not mutual. Take, for example, Smino. The rapper performed in Brooklyn on Aug. 13 for the latest stop of Skullcandy’s 29-show tour, called the Now Feel This concert series. Yet Smino wears Apple’s Beats headphones in his music video for “Wild Irish Roses.” But no matter to Skullcandy. As it comes behind Apple (Beats), Bose, Sony and Logitech (Jaybird) in the headphone market, Skullcandy has been pushing for more brand awareness with content marketing initiatives. Skullcandy creates live concert series as part of content marketing push

thumbnail courtesy of digiday.com

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