The “pivot to video” – it’s something we’ve been hearing about for years now. If you’re tired of the phrase, buckle up, because video marketing is not going away anytime soon. To give you an idea of how much consumers love video, just take a look at these stats: Along with other savvy tactics like personalization and automation, video is how the smartest marketers overcome the challenge of increasing reach and engagement in our current environment of constant media overload. In a time when it’s so hard to be noticed and remembered, the appeal of video is easy to understand. People can spend 2.6 times longer on pages with videos than those without, and brands like Dropbox have doubled conversions and signups by including videos on web pages to engage and convert users. Personalization is the differentiating factor. Personalized Video Content Can Be The Marketing Breakthrough Brands Need

thumbnail courtesy of forbes.com

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