Email Marketing

We create beautiful html based emails and send them out to your subscribers while elegantly inserting trackable links, gain useful statistics and ultimately generate quality leads.

What is Email Marketing all about?

Email Marketing is all about giving interested users a more in-depth experience of your brand and it’s activities while simultaneously educating them on your offerings, services and/or products. By setting up newsletter subscription forms and sending out engaging newsletters to the people who sign up to those lists, deeper relationships can be fostered and converted into quality leads.

Mailchimp, Aweber, Everlytic and Bloom Management

HTML Emails, Subscription Forms, Scheduling and Link Tracking

Automation, Double-Optin and Database Management

Email Reporting, Analytics Integration and Social Integration

What is spam?

Most businesses who don’t use Email Marketing often express a lack of confidence in this activity due to spam related perceptions. Email is regarded as spam when it has no relevant content, is poorly built, contains material which is often malicious and comes from an unknown sender.

 

3 Golden Rules to Email Marketing

The goal is to encourage users to willingly subscribe to a newsletter through valuable incentives offered exclusively to the Newsletter Audience. Determining these incentives and communicating them correctly can be a tricky task but the benefits of an engaged and interested email list can produce higher customer sales than any other platform available.

Reliable Email Client

Email boxes contain spam filters that separates spam mail from regular mail. These filters can affect emails coming in from an unfavourable email client. Using a quality provider is highly important.

Avoid Spam Behaviour

Certain other behaviours are regarded as spam such as an email with a picture but no text or an email with dashes in the subject line. Avoiding these mistakes will uphold emailing integrity with spam filters.

Deliver Meaningful Content

A consistent Emailing Strategy is important but if the contents of the strategy are mundane with no real incentive then users will be reluctant to subscribe and interact. Ensuring that the delivered content is worth consuming is a critical step towards successful marketing.

DMC Clients

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