Email Marketing Is Still The Top Way To Generate Leads

As the general public became familiar with electronic communications, mass postal-mail marketing campaigns gave way to email marketing campaigns.

Three E-Commerce Marketing Trends That Will Help You Boost Online Sales

Consumers today have a lot of options when it comes to shopping, and the digital marketing landscape is constantly shifting.

Artificial Intelligence: The Gatekeeper Between Brands And Consumers

Experienced, informed and passionate marketer with over 20 years of experience at top NYC advertising agencies and client-side B2B marketing Artificial intelligence’s role in marketing has grown immensely over the past year-- and we have only started to scratch the...

Pets are the new social media inflencer

The Kardashians aren’t the only ones able to make a career from posting on social media.

Facebook suspends another data analytics firm after CNBC discovers it was using tactics like Cambridge Analytica

Facebook is suspending a data analytics firm called CubeYou from the platform after CNBC notified the company that CubeYou was collecting information about users through quizzes.

Mega-Influencers May Be Waning in Value

But a recent study from Launchmetrics suggests that follower count is actually one of the least significant factors for brands deciding which influencers to work with.

The Future of Customer Experience Is AI: Are You Ready?

“Man and machine always get a better answer than man alone or machine alone.” ― Ginni Rometty, CEO, IBM

The Marketing Magic of Social Media Polls

Thanks to social media polls, getting feedback from your audience on questions like these is easier than ever.

The shady data-gathering tactics used by Cambridge Analytica were an open secret to online marketers.

The recently revealed Facebook data “breach” that allowed Cambridge Analytica to get access to millions of users’ worth of Facebook data has been greeted as a shocking scandal.

Facebook loses Tesla and SpaceX over data furore

Elon Musk, the billionaire boss of Tesla and SpaceX, has deleted his company’s Facebook pages in protest at the data leak scandal engulfing the world’s largest social network.

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