Having a website is a great way of centralising online traffic and providing rich content about your brand to turn your audience into loyal followers.
We believe in practical, good-looking websites which don’t break the bank, taking into account all the modern practices of a healthy and competitive website. Combined with the complete spectrum of Digital Marketing Practices, a website can become the oasis that everyone’s been looking for.
So why should you have a website?
While having a social media presence is a great start for any brand, nothing says official like a well designed website that promotes a unique experience and perspective of your brand. Having a website enables also means that a brand, artist or professional will have access to tools and tactics to grow their customer base as well as gain valuable insights for advanced decision making.
The General User Flow
Most users start their searches online as it is the quickest and most accessible way to answer all types of questions without much effort.
After a user has identified a need, a search is performed on a search engine such as Google or Bing.
From the user’s search activity, they begin to explore various options to compare with each other. The user usually limits their research to 1st page results.
After landing on a website, the user decides whether it is relevant to their query and begins to look for reliable sources of information to support their decision.
At this point, the user has decides to continue their search elsewhere or submit a request/order through the website.
Good looking websites are easy to achieve, but keeping a website relevant is an entirely different story. In order to achieve returning visitors and retain new ones, a website will need to display meaningful content that is updated and exposed regularly through certain digital practices.
Search Engine Optimisation
Search Engines reproduce results based on keywords and other ranking factors. Websites which include sufficient metadata, frequent updates, back-links and more are likely to appear on 1st page search results.
Search Engine Advertising
A website can go a long way using organic activity but is often out-classed by websites which also include some form of paid advertising. Websites which use paid advertising often receive more traffic.
Frequent Customer Interaction
Regular website updates, call to actions, referrals, videos, social links and newsletters are just some of the tools used to keep visitors entertained and coming back for more.
Lead Generation & Conversion
Koen & Associates Architecture
K+A wanted a sleek design that encompassed the entirety of their work. A minimalist style is complemented by the elaborate and colourful designs by the K+A team, serving as the main attraction to the site.
The team at BR are busy taking South African shores by storm and needed a classy but informative website that communicates the glamour of the “Champagne Lifestyle”.
180 Degrees Catering & Confectionery
180 is a major player in the food and catering business as well as known for creating amazing custom cakes. The 180 site showcases the brand’s amazing product and offers multiple contact and ordering methods.
Rock Me Africa
A music blog dedicated to the rock music scene in South Africa. This site is installed with a full width media player as well as a curator to pull news from the web regarding the scene.