Having a website is a great way of centralising online traffic and providing rich content about your brand to turn your audience into loyal followers.
We believe in practical, good-looking websites which don’t break the bank yet take into account all the modern practices of a healthy and competitive website. Combined with the complete spectrum of Digital Marketing Practices, a website can become the oasis that everyone’s been looking for.
WordPress, Xara Web Designer, Joomla, Drupal, Wix, Blogspot
Custom builds, Content Management Systems, Web Applications and E-commerce
Website Management, Maintenance and Website Development
Social Integration, Email Integration and Analytics Integration
So why should you have a website?
While having a social media presence is a great start for any brand, nothing says official like a well designed website that promotes a unique experience and perspective of your brand. Apart from the aesthetic appeal of having your own website, private digital properties enables the user with a variety of tools and tactics to grow their customer base as well as gain valuable data useful in advanced decision making.
The General User Flow
Most affluent shoppers start their shopping experience online. This behaviour allows the general consumer to answer all types of related questions without expelling much effort and even come to a decision as to which solution to pursue.
After a user has identified a need, a search is performed on a search engine such as Google or Bing.
From the user’s search activity, they begin to explore various options to compare with each other. The user usually limits their research to 1st page results.
After landing on a website, the user decides whether it is relevant to their query and begins to look for reliable sources of information to support their decision.
At this point, the user has decided to either investigate further or choose to submit a request/order with the brand in question.
Good looking websites are easy to achieve, but keeping a website relevant is an entirely different story. In order to achieve returning visitors and retain new ones, a website will need to display meaningful content that is updated and exposed regularly through certain digital practices.
Search Engine Optimisation
Search Engines reproduce results based on keywords and other ranking factors. Websites which include sufficient metadata, frequent updates, back-links and more are likely to appear on 1st page search results.
Search Engine Advertising
A website can go a long way using organic activity but is often out-classed by websites which also include some form of paid advertising. Websites which use paid advertising often receive more traffic.
Frequent Customer Interaction
Regular website updates, call to actions, referrals, videos, social links and newsletters are just some of the tools used to keep visitors entertained and coming back for more.
Lead Generation & Conversion
After enough interaction between the user and the website, the user will then either attempt an online purchase (conversion) or prompt the website owner with a direct email displaying the user’s request (lead).