Let’s take a common scenario: Two messages are sent around the same time. One email uses a catchy subject line and design, but it’s clear that it was sent to a large list of contacts or subscribers. Alternatively, you see a message from someone you know and trust. Most of us will open the message that was meant specifically for us. This scenario illustrates an often-overlooked email strategy: specialization. While not every subject line and email body can directly cater to an individual, one thing can – the signature at the bottom of each message. Is Your Email Signature an Overlooked Ad Channel?

thumbnail courtesy of business.com

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!

Share This