What is Email Marketing all about?
Email Marketing is all about giving interested users a more in-depth experience of your brand and it’s activities while simultaneously educating them on your offerings, services and/or products. By setting up newsletter subscription forms and sending out engaging newsletters to the people who sign up to those lists, deeper relationships can be fostered and converted into paying customers.
Email with The DMC
The goal is to encourage users to willingly subscribe to a newsletter through valuable incentives offered exclusively to the Newsletter Audience. Determining these incentives and communicating them correctly can be a tricky task, but the benefits of an engaged and interested email list means more ready customers.
We’re big fans of Mailchimp!
There are many ways to send beautiful html emails to your audience, but our favourite is Mailchimp.
We use Mailchimp to create and send html emails as well as make use of Mailchimp’s handy automation and reporting tools.
Automation is a great way of being in many places at the same time. It allows you to deliver personalised content to your customers at every step of their journey and is integratable with most web e-Commerce web solutions.
Most html email clients provide valuable insight into how people interact with your emails. These reports allow businesses to tailor their content as well as track customer behaviour throughout their journey.
Have a Woocommerce store? We’ll integrate your store with Mailchimp to add even more personalisation to your customer journey. We’ll send your customers important notification every step of the way.